$0B
Estimated value of counterfeit and pirated goods in global trade in 2021.
OECD / EUIPO
Counterfeit Intelligence Platform
Protect Your Products.
Protect Your Brand.
Qwinny helps brands verify products, detect counterfeit activity and understand what is happening in the market.
- Product Verification
- Counterfeit Intelligence
- Consumer Engagement
Start with one product and one market. Scale across the portfolio.
Brand Console · Product Intelligence
Live
Verifications
128,470
+12.4%
Signals raised
312
+4.1%
Regions active
41
—
| Signal | Region | Status |
|---|---|---|
| Verification · SKU 28412 min ago | Mumbai | Genuine |
| Repeat claim · SKU 11903 devices | Delhi NCR | Review |
| Activity cluster forming9 verifications | Pune | Watch |
01The Problem
Your product leaves the factory.
Your visibility shouldn't.
Once products enter the market, brands can lose visibility into:
- 01 Where products are being verified
- 02 Where suspicious activity is appearing
- 03 Whether consumers are receiving genuine products
- 04 Which products or regions may need attention
Qwinny brings these product-level signals back to the brand.
02The Scale
Counterfeiting is not a small market problem.
0%
of surveyed Indian consumers reported purchasing a counterfeit product at least once.
CRISIL Intelligence / ASPA
0%
of surveyed consumers believed counterfeiting had increased in their region over the previous 12 months.
CRISIL Intelligence / ASPA
Sources OECD/EUIPO, Mapping Global Trade in Fakes 2025; CRISIL Intelligence Consumer Survey 2025 / ASPA.
03The Insight
The problem is not only finding fake products. It's knowing what is happening after products enter the market.
Brands have systems for manufacturing, distribution and supply-chain management.
But the final interaction between the product and the consumer can remain difficult to see.
- Product Manufactured & registered
- Market Distribution & retail
- Consumer Purchase & use
Qwinny creates a digital interaction between the physical product and the consumer, giving brands another source of product-level signals.
Turn product interactions into brand intelligence.
04The Solution
Verify. Protect. Understand.
Verify
Give consumers a simple way to check participating products.
Protect
Identify suspicious verification, duplicate claims and unusual activity.
Understand
Turn product interactions into useful market and consumer insights.
Engage
Give consumers a reason to interact with the products they buy.
05How It Works
From Product to Insight
-
01
Product
The brand registers products with Qwinny.
-
02
Market
Products move through the brand's existing distribution network.
-
03
Consumer
The consumer scans and interacts with the product.
-
04
Verification
Qwinny checks the product identity and claim status.
-
05
Value
The consumer can receive rewards or participating brand benefits.
-
06
Intelligence
Qwinny identifies meaningful patterns and suspicious activity.
-
07
Action
The brand receives insights to investigate and act.
One product interaction can create value for both the consumer and the brand.
06Brand Intelligence
See what your products are telling you.
Product Activity
Understand how products are being verified.
Suspicious Activity
Identify unusual verification and claim patterns.
Location
See where activity and potential risk signals are concentrated.
Product / SKU
Identify products generating unusual activity.
Consumer Engagement
Understand how consumers interact with participating products.
Alerts
Bring important signals to the attention of your team.
From product interactions to decisions that matter.
07AI
AI helps find patterns that are difficult to see manually.
Qwinny can analyse signals such as:
AI helps your team find the signal. Your team decides what to do.
- Repeated verification attempts
- Unusual verification activity
- Abnormal claim behaviour
- Geographic anomalies
- Unexpected product activity
- Emerging patterns across products
08Privacy
Intelligence without surveillance.
Brands need useful insights. Consumers deserve privacy.
Qwinny is designed to focus on
- Product activity
- Aggregated trends
- Market-level patterns
- Suspicious activity
- Product and SKU insights
Not
Unnecessary personal information.
Data minimisation is a design decision, not a setting. The platform is built to answer product-level questions, not to profile individuals.
Consumer trust is part of brand protection.
09Consumer Value
Give consumers a reason to verify.
Verification only produces intelligence if people actually do it. Consumer value is what makes the data possible.
Verify
Check participating products.
Rewards
Earn rewards or benefits offered by participating brands.
Engage
Discover offers and brand experiences.
Trust
Interact with products through a simple verification experience.
For consumers, Qwinny creates value at the moment they interact with a product.
10Brand Value
One product interaction. Multiple business outcomes.
Protect Revenue
Identify potential counterfeit activity and reduce blind spots.
Protect the Brand
Give consumers a direct way to verify participating products.
Understand the Market
See product-level and regional activity.
Engage Consumers
Turn packaging into a direct brand touchpoint.
Build Intelligence
Convert product interactions into actionable signals.
11Industries
Built for products that matter.
FMCG
Protect high-volume products across complex markets.
Pharmaceuticals
Support product verification where authenticity directly affects consumer safety and trust.
Beauty & Personal Care
Protect high-demand products from imitation and build direct consumer engagement.
Apparel & Fashion
Help authenticate products and build trusted digital product identities.
Electronics
Identify suspicious product activity across complex markets.
Automotive
Support product verification across the aftermarket.
12Pilot
Start with one product. Measure the impact.
A contained, time-boxed engagement with defined scope and defined success metrics — so the decision to scale is made on evidence.
A Qwinny pilot can begin with
- 1 Brand
- 1 Product / SKU
- Defined Product Volume
- Defined Market
- Defined Success Metrics
Measure
- Verification rate
- Consumer participation
- Repeat engagement
- Suspicious activity
- Geographic patterns
- Brand engagement
13Common Questions
What brand, legal and IT teams usually ask first.
Qwinny is designed to work with existing packaging workflows. In most cases the change is to the artwork and coding step rather than the pack itself, and a pilot is scoped to a single SKU so the operational impact stays contained.
The platform is built around product-level signals — what was verified, where, and whether the pattern looks unusual. Brand-facing reporting is aggregated. Personal data is collected only where it serves a stated purpose, such as delivering a reward the consumer has chosen to claim.
Qwinny is designed around existing product data, enterprise systems and APIs. Product records can be imported from the systems you already maintain, and verification events and signals can be exported to your own reporting environment.
No. A signal is an indication that something is worth looking at — a repeated claim, an unusual geographic pattern, an unexpected concentration of activity. Qwinny surfaces and ranks these patterns; your team decides what they mean and what to do about them.
A pilot is scoped to one brand, one SKU, a defined volume and a defined market, with success metrics agreed in advance. The timeline depends on your production and distribution cycle for that SKU — we scope it against your calendar, not ours.
Your product data and the intelligence derived from your products belong to you. Commercial and data-processing terms are agreed before a pilot begins, and documentation is available for your legal and security review.
14Insights
What we're learning about product trust.
The Counterfeit Problem
What current research tells brands about counterfeit products.
Why Consumers Still Rely on Packaging
What consumer behaviour means for digital verification.
From Authentication to Intelligence
Why product verification can become more than a one-time check.
Privacy and Product Intelligence
How brands can learn from product interactions without unnecessary consumer surveillance.
The Future of Digital Product Identity
How physical products are becoming digitally connected.
15About
Building a smarter way to protect physical products.
Qwinny is building technology that connects:
- Products
- Consumers
- Verification
- Intelligence
to help brands protect what they have built.
Mission
Make physical products more verifiable, more trusted and more intelligent.
Vision
A world where consumers can trust what they buy — and brands can understand what happens to their products in the real world.
Get started
What could Qwinny do for your products?
Tell us about your product, market or counterfeit challenge. We'll come back with a scoped view of what a first deployment could look like.
- No change to your distribution model
- Scoped to one SKU and one market
- Success metrics agreed up front
FMCG · Pharmaceuticals · Beauty · Apparel · Electronics · Automotive